Founded in 1961, Macchi S.p.A. is an Italian excellence in the blown film extrusion sector, globally recognized for its technological innovation and sustainability. With a long history of patents and advanced solutions, the company has continually evolved its offerings to meet the demands of an ever-changing market.
To sustain this growth, implementing a vast sales network and ensuring high standards in after-sales support have been fundamental. Strengthening this service, Macchi developed MacchiVR Service, a remote support platform for after-sales assistance that integrates Brochesia’s B View augmented reality software. This project marks a significant step forward in managing technical assistance and industrial installations, overcoming challenges related to distance and response times.
A global challenge: enhancing After-Sales support with Augmented Reality
In a sector like blown film extrusion, the quality of after-sales support can make all the difference.
“With the introduction of new remote assistance technology through the MacchiVR system, implemented in our after-sales service and combining Macchi’s technology with Brochesia, we can guide not only our customers but also their operators” explains Emiliano Baglivi, Service Department Manager at Macchi.
The pandemic was a critical test for the company, which had to adapt quickly to stay close to customers despite travel restrictions. The challenge was clear: provide the same level of service without being physically present. A challenge that Macchi embraced and overcame through technological innovation.
The solution: Brochesia, MacchiVR, and Epson Moverio smart glasses
The implementation of Brochesia’s B View allowed Macchi to revolutionize its approach to after-sales support. The MacchiVR system enables technicians to provide real-time assistance via wearable devices, guiding customers through the installation, start-up, and maintenance phases of extrusion lines.
A key element of this project is the use of Epson Moverio BT-350 smart glasses, which, for over four years, have enabled field operators to receive real-time visual and vocal instructions directly from Macchi’s technical team, supported by MacchiVR and Brochesia. With these devices, operators can carry out complex tasks while keeping their hands free and their focus on the job.
According to Baglivi, “The MacchiVR system, with Brochesia integrated into the project, has allowed Macchi to stand alongside our customers during installations, start-ups, meetings, and especially during downtime issues. The incredible thing is how our system can support customers during installations and even help with crane movements or minor electrical problems.”
The benefits of Augmented Reality for After-Sales support
The use of MacchiVR with Brochesia and Epson Moverio smart glasses has brought numerous advantages:
- Reduction of geographical and linguistic barriers: Remote support eliminates limitations related to distance and language, making the service more accessible.
- Cost and time savings: Technicians can solve issues quickly without traveling, improving overall efficiency.
- Sustainability: Reducing physical travel aligns with the company’s sustainability goals.
- Seamless operation: Thanks to the smart glasses, technicians can work hands-free without distractions.
Baglivi highlights, “The main benefit can be summed up in a few words: thanks to the system, we can be anywhere in the world while sitting in our office. We can help anyone, anywhere, in any language. The MacchiVR system with Brochesia breaks down every barrier: distance, language, documentation, and problems. I’d say this marks the new era of after-sales support.”
Towards the Future of Industrial After-Sales with Augmented Reality
Macchi’s experience demonstrates how augmented reality technologies can transform technical support, improving both service quality and sustainability. Through its collaboration with Brochesia and the adoption of Epson Moverio smart glasses, the implementation of MacchiVR has set a new standard for after-sales service and industrial installations.
“Brochesia is the best partner any company could have, and I’d recommend it to everyone, from small artisans to large global enterprises” concludes Baglivi.
With MacchiVR, Macchi has not only enhanced its global support but also reaffirmed its commitment to a more technological and sustainable future for the manufacturing industry—a future we are proud to support.
Learn more about how Brochesia can transform your after-sales support and industrial installations. Contact us for a personalized demo!
