Author Archives: Comunicazione Brochesia

People involved with the project for augmented reality in ports

Augmented Reality in ports: the NeXTraIn.PortS Project

Digitalization is revolutionizing numerous sectors, and the port industry is no exception. Among the most innovative initiatives in this field is NeXTraIn.PortS, a European project aimed at transforming the training of port operators with innovative technologies and methods, including the integration of augmented reality in ports operations. This technology is incorporated into training programs to […]

NSE 2024

Brochesia at NSE 2024 on December 16-18

From December 16th to 18th, we proudly participated in the New Space Economy ExpoForum (NSE 2024) at Fiera Roma. As guests of the regional collective organized by Regione Lazio, Lazio Innova, and the Rome Chamber of Commerce, we were located at Pavilion 2, Stand C23, where we showcased how our Augmented Reality solutions can contribute […]

Augmented Reality for after-sales assistance in Macchi

Augmented Reality for After-Sales assistance: Macchi use case

Founded in 1961, Macchi S.p.A. is an Italian excellence in the blown film extrusion sector, globally recognized for its technological innovation and sustainability. With a long history of patents and advanced solutions, the company has continually evolved its offerings to meet the demands of an ever-changing market. To sustain this growth, implementing a vast sales […]

Brochesia a Welfair 2024

Brochesia at Welfair 2024 from November 5 to 7

Brochesia’s participation at Welfair 2024, held from November 5-7 at Fiera Roma, concluded with very satisfying results. Hosted within the regional collective organized by Regione Lazio, Lazio Innova, and the Camera di Commercio di Roma, we had the opportunity to showcase our augmented reality solutions to a highly specialized audience, which included international buyers, delegations […]

Brochesia al Blue Planet Economy Expoforum

Brochesia at Blue Planet Economy Expoforum on October 16 -18

Brochesia’s participation in the Blue Planet Economy Expoforum 2024, held at Fiera Roma from October 16 to 18, was an important opportunity to showcase our commitment to technological innovation and sustainability in the maritime and renewable energy sectors. As part of the collective organized by Regione Lazio and Lazio Innova, we had the chance to […]

Operator perform quality control with augmented reality

Quality control with Augmented Reality: Oakley’s success story

Quality control is a critical phase for all companies operating internationally. When there are dozens of suppliers located in various regions around the world, conducting effective inspections can be a logistical and operational challenge. Oakley, a renowned brand of EssilorLuxottica specializing in sports eyewear and technical clothing, has found an innovative solution to optimize quality […]

Augmented Reality for environmental analysis: C.A.D.A. use case

C.A.D.A. Group is an Italian business entity that, through the synergy between C.A.D.A. S.n.c. and Giglio S.r.l., has been conducting chemical, microbiological, and physical analyses in the environmental and agri-food sectors for almost 40 years. The group also offers consultancy and design services, integrating diverse skills to meet the growing demands in the environmental field. […]

The benefits of Augmented Reality for Sustainability

In the era of digitization, augmented reality is emerging as a crucial technology for sustainability in business and industrial activities. Augmented reality allows digital information to be superimposed on the real world, enhancing operational efficiency, reducing costs, and minimizing environmental impact. This is particularly relevant in the context of greenhouse gas emissions and achieving sustainability […]

An operator performs inspection with B Step digital workflow for construction sites

Digital workflow for Enel X construction sites: La SIA’s use case

Creating a digital workflow to manage activities at construction sites is an innovative method for optimizing field operations and improving overall project efficiency. In this context, La SIA (The Society of Engineering and Architecture) has successfully adopted our B Step software to improve its dynamic inspections at Enel X construction sites. La SIA: The Society […]