Author Archives: Comunicazione Brochesia

TR3: the Augmented Reality exhibition at Palazzo Bacchetti

A few weeks ago, we shared how IIS Anagni has been integrating augmented reality into its teaching methods through Pic+ AR, under the coordination of Professor Alessandra Trapani, engaging students in innovative projects. These days, Pic+ AR is also taking center stage in an artistic event: the “TR3” exhibition at Palazzo Bacchetti in Anagni (FR), […]

Augmented Reality in schools

Augmented Reality in schools: the case of IIS Anagni with Pic+ AR

Technological innovation is redefining the educational landscape, offering new opportunities to make learning more engaging and interactive. Augmented reality is one such opportunity, driving the evolution of schools toward a new educational model. A significant example of this technological integration is the adoption of Pic+ AR by IIS Anagni. Our platform enables the creation of […]

smart glasses 2025

The best new smart glasses at CES 2025

CES 2025 highlighted remarkable innovations in the world of smart glasses, marking a new chapter for wearable technology. Manufacturers introduced models ranging from solutions for everyday lifestyle to devices designed for professional applications, aiming to integrate the digital world into our lives more naturally. In this article, we provide an overview of the most interesting […]

The Innovation of NeXTraIn.PortS and Brochesia in Online Media

In recent weeks, numerous online news outlets have covered the NeXTraIn.PortS project and the significant role played by both the Northern Tyrrhenian Sea Port System Authority and Brochesia’s augmented reality technology in the initiative. This media attention highlights how digital transformation in the port sector is becoming an increasingly central topic, with innovative technological solutions […]

Brochesia Mido 2025

Brochesia at MIDO Eyewear Show in Milan on February 10

On February 10, we had the pleasure of participating in MIDO Eyewear Show 2025, the leading international event dedicated to the eyewear industry. We were hosted by Confindustria Belluno Dolomiti and Elis at stand H29 in Pavilion 1 at Fiera Milano Rho, a valuable opportunity to showcase our augmented reality solutions for smart glasses and […]

People involved with the project for augmented reality in ports

Augmented Reality in ports: the NeXTraIn.PortS Project

Digitalization is revolutionizing numerous sectors, and the port industry is no exception. Among the most innovative initiatives in this field is NeXTraIn.PortS, a European project aimed at transforming the training of port operators with innovative technologies and methods, including the integration of augmented reality in ports operations. This technology is incorporated into training programs to […]

NSE 2024

Brochesia at NSE 2024 on December 16-18

From December 16th to 18th, we proudly participated in the New Space Economy ExpoForum (NSE 2024) at Fiera Roma. As guests of the regional collective organized by Regione Lazio, Lazio Innova, and the Rome Chamber of Commerce, we were located at Pavilion 2, Stand C23, where we showcased how our Augmented Reality solutions can contribute […]

Augmented Reality for after-sales assistance in Macchi

Augmented Reality for After-Sales assistance: Macchi use case

Founded in 1961, Macchi S.p.A. is an Italian excellence in the blown film extrusion sector, globally recognized for its technological innovation and sustainability. With a long history of patents and advanced solutions, the company has continually evolved its offerings to meet the demands of an ever-changing market. To sustain this growth, implementing a vast sales […]

Brochesia a Welfair 2024

Brochesia at Welfair 2024 from November 5 to 7

Brochesia’s participation at Welfair 2024, held from November 5-7 at Fiera Roma, concluded with very satisfying results. Hosted within the regional collective organized by Regione Lazio, Lazio Innova, and the Camera di Commercio di Roma, we had the opportunity to showcase our augmented reality solutions to a highly specialized audience, which included international buyers, delegations […]