From October 14th to 18th, 2024, Brochesia had the honor of participating in GITEX Global, one of the world’s leading events for technological innovation, held at the Dubai World Trade Centre. In collaboration with Huawei, we were hosted in the Etisalat complex, where we had the opportunity to present our augmented reality software to a global audience.
A highlight of the event was the visit of H.E. Dr. Sultan Al Jaber, Minister of Industry and Advanced Technology and CEO of the ADNOC Group. Dr. Al Jaber stopped by our booth, together with e& UAE CEO, Masood M. Sharif Mahmood, to take a closer look at our AR software, appreciating the potential this technology offers for digital transformation and industrial process optimization. Their visit was a great recognition of our work and provided us with an extraordinary opportunity to discuss how augmented reality can revolutionize the industry.
During the event, we welcomed numerous visitors from various industrial sectors, all interested in discovering how augmented reality can optimize workflows, enhance productivity, and facilitate the digital transformation of businesses. Our live demonstrations were a highlight at our booth, showcasing practical applications of our technology, ranging from technical support to logistics, from training to quality control.
Participating in GITEX Global 2024 allowed us to connect with decision-makers, tech experts, and innovators, opening the door to new collaborations and business opportunities. Each day brought stimulating discussions and the exchange of ideas on how augmented reality can transform the future of work.
We are extremely pleased with the outcomes and grateful to everyone who visited our booth and interacted with our team. We look forward to continuing the conversations and further developing the relationships initiated during the event.
