Category Archives: Blog

smart glasses 2025

The best new smart glasses at CES 2025

CES 2025 highlighted remarkable innovations in the world of smart glasses, marking a new chapter for wearable technology. Manufacturers introduced models ranging from solutions for everyday lifestyle to devices designed for professional applications, aiming to integrate the digital world into our lives more naturally. In this article, we provide an overview of the most interesting […]

The Innovation of NeXTraIn.PortS and Brochesia in Online Media

In recent weeks, numerous online news outlets have covered the NeXTraIn.PortS project and the significant role played by both the Northern Tyrrhenian Sea Port System Authority and Brochesia’s augmented reality technology in the initiative. This media attention highlights how digital transformation in the port sector is becoming an increasingly central topic, with innovative technological solutions […]

People involved with the project for augmented reality in ports

Augmented Reality in ports: the NeXTraIn.PortS Project

Digitalization is revolutionizing numerous sectors, and the port industry is no exception. Among the most innovative initiatives in this field is NeXTraIn.PortS, a European project aimed at transforming the training of port operators with innovative technologies and methods, including the integration of augmented reality in ports operations. This technology is incorporated into training programs to […]

Augmented Reality for after-sales assistance in Macchi

Augmented Reality for After-Sales assistance: Macchi use case

Founded in 1961, Macchi S.p.A. is an Italian excellence in the blown film extrusion sector, globally recognized for its technological innovation and sustainability. With a long history of patents and advanced solutions, the company has continually evolved its offerings to meet the demands of an ever-changing market. To sustain this growth, implementing a vast sales […]

Operator perform quality control with augmented reality

Quality control with Augmented Reality: Oakley’s success story

Quality control is a critical phase for all companies operating internationally. When there are dozens of suppliers located in various regions around the world, conducting effective inspections can be a logistical and operational challenge. Oakley, a renowned brand of EssilorLuxottica specializing in sports eyewear and technical clothing, has found an innovative solution to optimize quality […]

Augmented Reality for environmental analysis: C.A.D.A. use case

C.A.D.A. Group is an Italian business entity that, through the synergy between C.A.D.A. S.n.c. and Giglio S.r.l., has been conducting chemical, microbiological, and physical analyses in the environmental and agri-food sectors for almost 40 years. The group also offers consultancy and design services, integrating diverse skills to meet the growing demands in the environmental field. […]

The benefits of Augmented Reality for Sustainability

In the era of digitization, augmented reality is emerging as a crucial technology for sustainability in business and industrial activities. Augmented reality allows digital information to be superimposed on the real world, enhancing operational efficiency, reducing costs, and minimizing environmental impact. This is particularly relevant in the context of greenhouse gas emissions and achieving sustainability […]

An operator performs inspection with B Step digital workflow for construction sites

Digital workflow for Enel X construction sites: La SIA’s use case

Creating a digital workflow to manage activities at construction sites is an innovative method for optimizing field operations and improving overall project efficiency. In this context, La SIA (The Society of Engineering and Architecture) has successfully adopted our B Step software to improve its dynamic inspections at Enel X construction sites. La SIA: The Society […]

augmented reality in the chemical-pharmaceutical industry

Augmented Reality in the chemical-pharmaceutical industry: COMBER

The implementation of augmented reality in the chemical-pharmaceutical industry is leading to a significant change in remote and sustainable collaboration and optimization of operational activities. COMBER Process Technology S.r.l., a leader in the process machinery industry, has addressed this challenge by focusing on improving communication between field personnel and the engineering department. Founded in 1960, […]